Google loves quality content and one of the most effective ways of producing it is with a blog. However, it is not enough to simply bash out a few crappy posts, and then sit back and wait. That is not going to work. Instead, help your blog to enhance your SEO by implementing some simple techniques, like those below.
Include Longtail Keywords That Chime with Readers
It is no longer enough to simply use keywords that the ‘planners’ tell you to use. Increasingly, Google is looking at the user experience as a factor in ranking websites, and this can be done with your content. ideally, you want to use phrases that match the intent of the reader.
Optimize Images Using Alt Text
For all the billions that have been spent on the technology that Google uses to crawl and analyse websites, we are still not at the stage where it can ‘read’ images. In other words, if you embed a photograph of a dog in a blog post, Google will not see the dog, and therefore that image is not helping your SEO.
To resolve this, the image should be given an alt-text, such as ‘beagle dog’. Then when Google comes calling it associates the blog post with beagle dogs thanks to the image’s alt-text and thus your blog post should rank higher for that term.
Ensure Your Blog Is Mobile-Responsive
A short and simple tip, but a particularly important one. Google prioritises mobile searches over desktop searches nowadays so you must ensure your website design is mobile responsive. If not, your rankings will be adversely affected.
Use Internal Linking
While much is talked about in terms of getting backlinks from other websites, many website owners overlook an asset much closer to home…their own website.
Careful planning and implementation of internal linking between blog posts and pages will mean that any ranking power coming into your website from outside, is spread throughout it. This gives every post a greater chance of ranking, than just one or two.
Make the Content Evergreen
How many times have clicked onto a blog post, seen that the content is out of date, and immediately clicked away? We have all done so, and that includes visitors to your own blog.
That is why, whenever possible, you should try to make your blog posts evergreen. That way, the content will be useful to readers for months and years to come, and as such, it will still be helping your SEO efforts.
Purge and Update Existing Content
Following on from the tip about evergreen content, there are some niches where things are forever changing. If that applies to your niche, then ensure that you purge posts that are no longer valid. Better still, bring the content in them up to date, therefore retaining the blog post’s ranking, and keeping your readers engaged with current information.
Utilize Google’s Search Console
Information is gold, and the more you have in relation to your website the better. This is why having Google Search Console set up for your blog is a great way to understand how well it is performing. You can analyse keywords, rankings, and clicks so that you can better optimise current and future posts to help them rank higher.