Category: Digital Marketing

Blogging Tips
Digital Marketing

7 Blogging Tips To Enhance Your Website SEO

Google loves quality content and one of the most effective ways of producing it is with a blog. However, it is not enough to simply bash out a few crappy posts, and then sit back and wait. That is not going to work. Instead, help your blog to enhance your SEO by implementing some simple techniques, like those below.

Include Longtail Keywords That Chime with Readers

It is no longer enough to simply use keywords that the ‘planners’ tell you to use. Increasingly, Google is looking at the user experience as a factor in ranking websites, and this can be done with your content. ideally, you want to use phrases that match the intent of the reader.

Optimize Images Using Alt Text

For all the billions that have been spent on the technology that Google uses to crawl and analyse websites, we are still not at the stage where it can ‘read’ images. In other words, if you embed a photograph of a dog in a blog post, Google will not see the dog, and therefore that image is not helping your SEO.

To resolve this, the image should be given an alt-text, such as ‘beagle dog’. Then when Google comes calling it associates the blog post with beagle dogs thanks to the image’s alt-text and thus your blog post should rank higher for that term.

Ensure Your Blog Is Mobile-Responsive

A short and simple tip, but a particularly important one. Google prioritises mobile searches over desktop searches nowadays so you must ensure your website design is mobile responsive. If not, your rankings will be adversely affected.

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By Bassendean Means Business
Digital Marketing, Marketing Strategy

3 Things To Consider When Developing A Digital Marketing Strategy

If you don’t have a clear digital marketing strategy for your business, you need to get one. It doesn’t matter how big or small your business is or how much you spend on marketing each year, the chances of succeeding without a clear strategy are small.

However, it can be hard to develop a clear, well-defined digital marketing strategy including your Google Ads campaign, if you don’t know what you’re doing. With this in mind, I’ve put together a list of the three most important things to consider when you’re developing a new digital marketing strategy for your business or website. They include:

  1. Think Carefully About Your Target Audience

It’s extremely important to make sure that you’re thinking very carefully about your target audience when you’re developing a new digital marketing strategy. Identify the people and groups of people who are likely to be interested in your products and services.

Although this can be a little difficult to begin with, it’s worth spending the time to get right. Knowing your audience will help you create highly targeted advertising campaigns with a decent return on investment.

  1. Don’t Confine Yourself To A Single Marketing Stream

Similarly, you need to think carefully about what sort of digital marketing you’re going to use. There are numerous options available, including:

  • Social media marketing, which includes both paid advertising and organic networking via your business’s page or profile.
  • Search engine optimization, or SEO, which is a great way to drive organic visitors to your website. Although it can be expensive at first, SEO is usually a good long term investment.
  • Ads marketing, which basically involves paying for your business result to appear at the top of the search engine results page for specific search terms or on specific websites related to your niche.

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By Bassendean Means Business