Google loves quality content and one of the most effective ways of producing it is with a blog. However, it is not enough to simply bash out a few crappy posts, and then sit back and wait. That is not going to work. Instead, help your blog to enhance your SEO by implementing some simple techniques, like those below.
Include Longtail Keywords That Chime with Readers
It is no longer enough to simply use keywords that the ‘planners’ tell you to use. Increasingly, Google is looking at the user experience as a factor in ranking websites, and this can be done with your content. ideally, you want to use phrases that match the intent of the reader.
Optimize Images Using Alt Text
For all the billions that have been spent on the technology that Google uses to crawl and analyse websites, we are still not at the stage where it can ‘read’ images. In other words, if you embed a photograph of a dog in a blog post, Google will not see the dog, and therefore that image is not helping your SEO.
To resolve this, the image should be given an alt-text, such as ‘beagle dog’. Then when Google comes calling it associates the blog post with beagle dogs thanks to the image’s alt-text and thus your blog post should rank higher for that term.
Ensure Your Blog Is Mobile-Responsive
A short and simple tip, but a particularly important one. Google prioritises mobile searches over desktop searches nowadays so you must ensure your website design is mobile responsive. If not, your rankings will be adversely affected.