Bassendean Means Business

What Sole Traders Must Consider When Thinking Of Expanding

Across the world, and certainly in Australia, some of the household names we know as huge corporate companies started life as just one person operating as a sole trader.

Apple was started in a garage and Virgin’s embryonic existence consisted of Richard Branson selling magazines to students.

The key point is that being a sole trader should never be considered as a negative in the business world, especially as commercial law provides options to expand and grow.

A key advantage of being a sole trader is that you are answerable to nobody. You are the sole proprietor and so do not have a board or shareholders you have to keep happy.

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By Bassendean Means BusinessJuly 27, 2022September 30, 2025

Marketing Strategy

7 Ideas for a Sustainable Office

Business owners across Australia and the world are transitioning to sustainable operations to reduce their environmental impact and carbon footprint. Even small businesses like digital marketing agencies with apparently negligible environmental impacts can make minor changes to become more eco-friendly.

And they aren’t hard to do!

Unfortunately, though, a lot of people avoid implementing sustainable office strategies because they simply don’t know how to. In the rest of this article, I’ve explored seven of my favourite ideas for making your office more sustainable.

They include:

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By Bassendean Means BusinessOctober 22, 2020September 30, 2025

Marketing Strategy

The Advantages Of Hiring An SEO Agency

If you are a business owner, and your business has a website, you probably already know that if that website is to be of any benefit to you, it needs to rank highly on Google, and the other search engines. You may also be aware that the way that is achieved is with SEO best practices.

While most business owners know WHAT needs to happen, very few of them know HOW to make it happen. That is why the clever ones turn to an SEO agency and hire them to do all the SEO work for them.

If you are considering doing likewise it may help you to know, that while better search engine ranking are certainly an important benefit of using an SEO agency, there are other advantages that their work can provide you and your business.

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By Bassendean Means BusinessJune 15, 2020September 30, 2025

Digital Marketing

7 Blogging Tips To Enhance Your Website SEO

Google loves quality content and one of the most effective ways of producing it is with a blog. However, it is not enough to simply bash out a few crappy posts, and then sit back and wait.

That is not going to work. Instead, help your blog to enhance your SEO by implementing some simple techniques, like those below.

Include Longtail Keywords That Chime with Readers

It is no longer enough to simply use keywords that the ‘planners’ tell you to use. Increasingly, Google is looking at the user experience as a factor in ranking websites, and this can be done with your content. ideally, you want to use phrases that match the intent of the reader.

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By Bassendean Means BusinessMarch 28, 2020September 30, 2025