Web metrics tells you all you need to know.
And once you know who has been looking and where they’ve come from you can make improvements to your web site to turn those lookies from just looking to actually buying something.
- This session will provide you with the tools to measure the success of your online efforts.
- You will learn to determine what kind of information you would like to collect from your online customers
- Practical tools explained include Google Analytics and the key metrics designed to measure the overall number of visitors to your site, their geographic location, how they found you and the all-important ‘bounce rate’.
Make sure you’re there:
- Venue: Bassendean Memorial Library
- Date & Time: Thursday, 12 February 2015 – 5.30pm – 7.30pm
- Cost: FREE* (this workshop is funded by the Australian Government Dept of Communications)
- Registration: Here
SEO or Search Engine Optimisation is the essential partner to all the work you do in making your web site look good and attractive. When you have made your web site easy to navigate, mobile friendly, when it is right up to date and your visitors can buy online, then you need to make sure that you’ve got the SEO tweeked to the maximum.
Find out how you can manage this and reap the rewards you are due! Register your attendence here
Online activity is essentially a retail thing. It isn’t only retail but the big one is that industry and it’s growing at 40% per annum.
The next Digital Workshop in the Bassendean library deals with exactly this. This two hour (free) workshop will show you how to make it easy for your customers to buy online from you by setting up an eStore with convenient payment and delivery options.
The presenter, Adam Guerin will demonstrate how to setup an online store, integrate an online payment system and how to automate your internal business processes so you can make money while you sleep.
Take a look at the graphic (Courtesy-John Sheridan, Digital Business Insights) which shows so well how since 2010 the technology has encroached and affected virtually everything we do in our daily lives.
And when the ABS announces that 8% of retail is online and analysis from Ayaz Nanji of what we’re buying turned up:
- Consumer electronics – 69%
- Books – 67%
- Clothing and Apparel – 63%
- Household goods – 38%
- Office supplies – 30%
And another survey from PWC found as follows:
- Consumer Electronics – 62%
- Clothing and apparel – 61%
- Books and magazines – 52%
- Recreational goods – 47%
- Pharmaceuticals – 31%
It is time to look at how your business is responding to Digital.
- I can find information instantly… I can do it anywhere, anytime…
- I want it now…but decide in my own time. I will say no!
- I am busy… but I check things out… and I will walk away.
- I buy when I am ready…you don’t sell… I make my own decisions.
- I want you to listen to me…I switch allegiance…quickly and easily.
- I ignore online advertising (92%)*… but look for third party reviews and ratings!
- I talk to others…and complain to them if something goes wrong.
The Customer has changed how are you responding? The free Digital Workshops in the Bassendean Library started on Thursday and will continue through to February 2015
Look for the details here and ensure you can respond effectively to the change in customer behaviour.
*Adobe Research 2013
“eBiz Foundations” is the opening workshop (2 hours) of our nine “DigitalBizWA” workshop series. It will demystify the jargon being used in the online world and help you to make better use of your mobile devices when you’re away from your desk?
Over the nine workshops our trainer Adam Guerin will take you in his experienced hands on a virtual journey to far flung and exotic destinations. With his support and mentoring you will create a plan of attack to get a hold of the “Digital Genie” and turn it from being an expense to your business and start adding value to your product.
This very popular course and the highly regarded speakers will stretch your knowledge be you a novice or an expert. The course will conclude in February 2015.
And all of this training, including the face-to-face mentoring, is completely FREE!
This 9 week series covers topics ranging from social media and Customer Relationship Management (CRM) systems to building a website and measuring your online impact.
The workshops cater for all levels of experience and will leave you with practical steps to start improving your online presence straight away. More importantly, every attendee is eligible for 4 hours of on-one-one mentoring which is where you can get expert, tailored advice on how to apply your new skills to your business.
A new series starting in the Town of Bassendean Memorial Library on Thursday 27th Nov 2014 @ 5.30pm – you can register for any or all of the workshops. Visit www.digitalbizwa.com.au for more information and to register. You can also contact Beth Caniglia at [email protected] for additional details.
All of the topics planned:
- Measuring Your Online Success
- eBiz Foundations
- ABCs of eCommerce
- Design Your Digital Roadmap
- SEO: Online Optimisation
- The Business Website
- Social Media: Why and How?
- CRM in the Cloud
- Mastering Mobile Business
They know they should be investing time into marketing their business, but time appears to be a rarer commodity than diamonds at the moment.
Kelly at SWISH DESIGN creates digital marketing strategies every year for clients who have all the best intentions … but ultimately find it impossible to actually execute these strategies once they have the plan in their hand.
The main barrier to the execution of these strategies seems to be the ‘doing’ part. People look at the plan and think ‘yep that sounds great’. But when it comes to actually doing the things in the plan, at the first sign of ‘I’m not sure how to do this bit’, it gets set aside.
So here’s a new approach.
Instead of creating something that never gets used, tackle things in a more practical way … by actually DOING. With that in mind they’ve created a 30 Day Digital Marketing Course.
It will take the form of a single task being delivered to your inbox every morning for 30 consecutive days. These tasks will take no more than 15 minutes to complete.
At the end of 30 days you will be fully comfortable using a combinaton of facebook + email newsletter + blog to execute a simple digital marketing strategy – one that connects you with your clients in a meaningful way.
Most importantly, you will have actually executed a plan that is repeatable week in, week out.
Interested? Simply click here. It will cost you less than $100.00.
Launching on the 6th May, the Digital Enterprise Program is a FREE training program open to all businesses. It includes 8 separate seminars each just 2 hours long and you also get 4 hours face to face support.
If you need any convincing on whether this is good value, just think for a second, the last seminar you went to. It would not have cost less than $50 and probably cost $150. If you then add in 4 hours of personal one on one support (or mentoring as it’s called these days) that is worth $300 at least. So all of these courses are worth over $1,000.
We’re talking about cloud computing, building your own website, using social media, utilizing mobile technology and more. You can do them all or just one.
The organisers Business Foundations have bent over backwards to make these courses as accessable as possible – not only are they free but they put on each seminar twice at different times of the day. Follow the links to DigitalBiz and discover the various topics available.
All of these workshops will be run at the Small Business Centre Stirling, 45 Delawney St, Balcatta – however there are multiple locations across Perth including, Victoria Park, Belmont, Mandurah, Rockingham and Wanneroo.
And are you’re probably also wondering when exactly is this all going to happen? Because right now there’s not a lot has changed?
If that is the case perhaps you should tag along to these seminars, they’re designed just for you.
They are a series of four morning seminars and commence this Friday. $50 each or $150 for the four. That is great value, and I think they throw in a cup of coffee with that too.
Subjects & Dates:
- Gmail, Calendar, Contacts – 14 March
- Google Drive, Google Docs – 28 March
- Google+,Hangouts, Communities – 11 April
- Google Analytics, Google Adwords, Google WMT – 24 April.
Location & Registration