Daily Archives: April 28, 2014

Business Expos make sense for small businesses

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Click on the image to REGISTER to attend Solo Endeavours

A Trade Display or Exhibition Stand can provide a great opportunity to both sell and promote your business while also building up your network to a whole new audience in a short space of time.

The Solo Endeavours Business Forum on 29 May will provide you with new ideas and tips on how to effectively run your business and make the most of your opportunities.

A Trade Display is particularly powerful for those businesses that provide more intangible services or operate in an online environment.

A stand at your local business expo provides you with a cost effective, short-term physical location that lets your customers and potential customers put a name and face to your business.

The Expo organisers have already gathered an audience that is relevant for you and your business leaving you to focus on connecting with potential new customers and showing them how you can help.

Solo Endeavours croppedConnecting with your customers face to face and showing them your service or product in real time can be the best thing to establish stronger relationships and increase referrals.

Let your existing customers know when and where the expo is taking place. Encourage them to come along and meet you. Offer a special discount to any existing customers who come along and introduce a friend. If you have client or customer meetings – schedule them to occur at the Expo.

To set up your stand depends on what you are looking for. But there are a few rules which everyone should follow.

  1. Be personable, engage people and encourage them to ask questions.
  2. Design your stand to answer questions. Think about what your customers ask before they make a purchase. Make it as interactive as possible.
  3. Have testimonials from other customers who can share how you helped them.
  4. If you have physical products to sell bring them along. You can sell on the day or sign them up. Consider a ‘show special’ or introductory offer. If you offer a service, make sure you can demonstrate that service and how it works.

On Thursday 29 May, you have the opportunity to exhibit at Solo Endeavours. Held in the Community Hall in Bassendean it will bring together a wide variety of local business owners and general public who are keen to learn more and support business in their local community.

In addition to the Expo, there will be the opportunity to attend presentations and workshops focussed on those people who are in business for themselves.

CLICK HERE TO REGSITER YOUR INTEREST IN EXHIBITING OR ATTENDING AS A VISITOR AT SOLO ENDEAVOURS.

Digital Enterprise Training

treasurerAs Joe Hockey is sharpening his pencil and the Prime Minister is flagging the end of corporate assistance you have just got time to take advantage of this rare piece of federal generosity….

Launching on the 6th May, the Digital Enterprise Program is a FREE training program open to all businesses. It includes 8 separate seminars each just 2 hours long and you also get 4 hours face to face support.

The seminars will improve the way you do business and how you deliver services online (even if you do not actively have your business on line – it is on line whether you know it or not).  Digital Workshopssq

If you need any convincing on whether this is good value, just think for a second, the last seminar you went to.  It would not have cost less than $50 and probably cost $150. If you then add in 4 hours of personal one on one support (or mentoring as it’s called these days) that is worth $300 at least. So all of these courses are worth over $1,000.

We’re talking about cloud computing, building your own website, using social media, utilizing mobile technology and more. You can do them all or just one.

The organisers Business Foundations have bent over backwards to make these courses as accessable as possible – not only are they free but they put on each seminar twice at different times of the day. Follow the links to DigitalBiz and discover the various topics available.

All of these workshops will be run at the Small Business Centre Stirling, 45 Delawney St, Balcatta – however there are multiple locations across Perth including, Victoria Park, Belmont, Mandurah, Rockingham and Wanneroo.

Visit www.digitalbizwa.com.au to register online today! For more information about the Digital Enterprise Program call 0405 757 885 or email [email protected].